Hyundai: High Demand for #BTS-Endorsed ‘Palisade’ SUV

South Korean auto-maker Hyundai is struggling to keep up with the demand for their “Palisade” SUV, in the wake of the popular group BTS endorsing the vehicle.

According to a Korean-language report by news publisher Joongang Ilbo, as of February 18, a total of 59,000 orders have been placed in South Korea for the SUV that Hyundai launched in December 2018. The volume is more than double what Hyundai had predicted for domestic demand. Hyundai had estimated 25,000 domestic sales of the Palisade for 2019.

In the wake of the vehicle’s popularity, the current wait time for a Palisade delivery in South Korea is reportedly up to ten months. Analysts now await figures pertaining to international orders.