UFC and Crypto.com Announce Partnership
Crypto.com Becomes First-Ever Global Official Fight Kit Partner of UFC, as well as the First-Ever Official Cryptocurrency Platform Partner of UFC
The 10-year deal is worth 175 million U.S. dollars.
— Crypto.com (@cryptocom) July 7, 2021
— Sportico (@Sportico) July 7, 2021
Crypto . com is now UFC’s first-ever global “Official Fight Kit Partner,” per a release. Crypto . com will have their branding on UFC uniforms worn by fighters, as well as uniforms worn by cornermen/women.
No word in the release what %, if any, of this deal goes to fighters. pic.twitter.com/UjPfvjtGaw
— Ariel Helwani (@arielhelwani) July 7, 2021