Jack on Twitter: Will No Longer Run Political Ads
Twitter CEO Jack Dorsey has tweeted that his social-media company is banning all political advertising from its service.
“While internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions,” Twitter CEO Jack Dorsey said Wednesday in a series of tweets announcing the new policy.
We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A few reasons…🧵
— jack 🌍🌏🌎 (@jack) October 30, 2019
Trump’s campaign manager called Twitter’s change a “very dumb decision” in a statement Wednesday.
“This is yet another attempt to silence conservatives, since Twitter knows President Trump has the most sophisticated online program ever,” campaign manager Brad Parscale said.
The presidential campaign for former Vice President Joe Biden said it was “unfortunate” that companies would think the only option was to completely ban political ads.
“When faced with a choice between ad dollars and the integrity of our democracy, it is encouraging that, for once, revenue did not win out,” Bill Russo, the deputy communications director for Biden’s campaign said in a statement.
Political advertising makes up a small sliver of Twitter’s overall revenue. The company does not break out specific figures each quarter, but said political ad spending for the 2018 midterm election was less than $3 million. It reported $824 million in third-quarter revenue.
Candidates spend significantly more purchasing ads on Facebook than on Twitter, company records show.
Dorsey said the company is recognizing that advertising on social media offers an unfair level of targeting compared to other mediums. It is not about free expression, he asserted.
“This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle,” he tweeted. “It’s worth stepping back in order to address.”
Twitter currently only allows certified campaigns and organizations to run political ads for candidates and issues. The latter tend to advocate on broader issues such as climate change, abortion rights and immigration.
The company said it will make some exceptions, such as allowing ads that encourage voter turnout. It will describe those in a detailed policy it plans to release on Nov. 15.
Twitter’s policy will start on Nov. 22.