Jemele Hill Endorses Crown Royal For Black Heritage Month

Bottles of Crown Royal

In a tweet prefixed with the hashtag #Ad, Jemele Hill touted her partnership with the Canadian whisky brand Crown Royal during Black Heritage Month and exhorted her followers to follow the official @CrownRoyal Twitter account.

Considering I have all my important documents stashed in my Crown Royal bags, how could I not partner with @CrownRoyal to celebrate #BlackRoyalty for #BHM?

Follow @CrownRoyal as we celebrate those who show up in the ways that matter.

Years ago, she posted an unhashtagged tweet revealing her propensity for using the iconic purple Crown Royal bags for storing her documents.

Don’t underboss me. I have a monogrammed Crown Royal bag. And the other Crown Royal bags, I keep all my important papers in — mortgage, ESPN contract, shoe receipts

The Crown Royal tweet is not her first sponsorship-disclosed tweet. There are at least two other occasions when she included the hashtag #ad in her tweets.