Kidnapped California Tech Executive Found Dead

Tushar Atre was confirmed dead Wednesday afternoon.

Tushar Atre found dead

The California tech executive who was kidnapped from his home Tuesday morning was confirmed dead Wednesday afternoon.

Tushar Atre, the 50-year-old founder and CEO of web marketing and design firm AtreNet, was taken from his Santa Cruz home around 3 a.m. Tuesday, according to the Santa Cruz County Sheriff’s Office.

Around 10 a.m. Tuesday, deputies found his white BMW SUV and a dead body inside.

A coroner confirmed Wednesday afternoon that the remains belong to Atre.

Officials said a motive is still unclear but they believe it was a robbery.

SUMMARY: Missing California executive Tushar Atre was confirmed dead Wednesday afternoon.